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RAFAELTATS
The ICM · 90 days

Turn your content into inbound leads.

You know how to run a business. The ICM (Invisible Conversion Method) is the missing piece: content that brings you leads.

$997 one-time · 90 days of access

JOIN THE ICM - $997One-time · secure checkout on Stan
Mentorship client results: auto shop $35K to $111K a month, med spa $38,602 in one day, SMP $35K first month, and four more businesses
Rafael's mentorship clients. Results vary.
Hear it from them
Dr. Ben Shatil
Alex · ScalpTech SMP
Glossy
Straight from our #wins-chat

Members post their wins here.

#wins-chat post by Dr. Ben Shatil, YS Aesthetics: one day at their clinic, $38,602 in net sales from 11 transactions
Dr. Ben Shatil, YS Aesthetics
#wins-chat post by Jovan Janelle: closed 100% of consults this week, $41,500 in sales
#wins-chat post by thedallasfineline: August was my biggest month yet, over $60k
#wins-chat post by Van: made approximately $65,890 this month
The problem → the fix
Posting, but no inbound DMs

→ Give every post a job

No idea why it isn't working

→ Learn how content turns into leads

Guessing what to post

→ Know exactly what to film

Content isn't "post → sale." It's a path.

STRANGER→ATTENTION→TRUST→INQUIRY

Each post earns attention, builds trust, or gives warm people a reason to reach out. Your profile is the landing page.

Real results

Client results

Clients across the US and Europe, including Simon Kalus in Germany. Results vary.

Mentorship client · Auto
$35K → $111K/mo
Poppy Durazo, Poppy's Performance
No ads. His employees now run the content.
Mentorship client · SMP
$35K first month
Alex, ScalpTech SMP
Started with ~650 followers, working full time.
Mentorship client · Germany
"I've broken my all-time revenue record every single month since joining. I've doubled my prices…"
Simon Kalus
Members' wins chat · Sep 11, 2026
What you get

The full ICM program + 90 days on Skool

Invisible Conversion Method

How content becomes a lead engine

Editing (CapCut)

Short-form, B-roll, voiceover

Offer + Pricing

High-ticket offer, premium pricing

Funnels + Sales

Turn leads into clients

Income

Online income strategies

90 days in The ICM Skool

Community + classroom

See every module

Invisible Conversion Method: Mastering The ICM · Building Your Client Acquisition Engine · Content Types and Their Impact · Work Less Earn More · Audience Engagement · Attracting Quality Clients
Editing: CapCut Overview · Long + Short Format B-Roll · Voiceover · Rawclip · Talking Head Green Screen
Offer: High Ticket Offer Development · Brand Identity
Pricing: Premium Pricing Psychology · Mastering Pricing · How to Raise Prices · Buyers Timeline · Setting the Frame for High Ticket
Funnels: Attracting Leads and Converting Clients · Client Funnel for Service Providers
Sales: Online Sales Strategies · The Money Run Framework
Income: Online Income Strategies
Bonus track: OCS Method · CapCut Editing 101

Why you have to learn this

No one cares about your business, or knows your ideal client, like you do. That makes content a high-leverage skill to own.

Learn it, then teach your team and make it a process, like Rafael's clients have.

For you if…

  • You run a profitable business
  • You post, but inbound leads aren't coming
  • You want a system you can hand to your team

Not for you if…

  • You don't have a working business yet
  • You want it done for you
  • You want a viral hack
FAQ
How fast do I get access?

Within minutes. Austin, your CSM, emails your Skool invite and next steps. Questions? Text or WhatsApp Austin at +1 (305) 307-2345. Austin replies 7 days a week, 9am–8pm ET.

What happens at day 90?

Your 90 days of access end. From there you can upgrade to Elite (work with me and my team), or re-purchase the ICM to keep going.

Do I need a big following?

No. Alex started with about 650 followers.

What if I want to work with Rafael and the team?

That's the Elite group, our premium hands-on program with Rafael and the team. Apply here →

Refunds?

All sales are final. No refunds.

JOIN THE ICM - $997